9 October 2020
Choosing fibers which are gentle on the planet is so critical in your purchasing decisions as a #mindful consumer. We chose to produce our shirts in TENCEL™ Branded Lyocell fibers which are designed for comfort, durability and most of all, sustainability. And the best part: it’s a biodegradable fiber. Here are some of the questions which shaped our thinking and our ultimate choice in using 100% TENCEL™ Branded Lyocell fibers:
⚫️ Is it biodegradable? We don’t want to choose materials which take a literal eternity to biodegrade. We’re looking at you, polyester!
⚫️ Is it bio-based? The #microplastics issue is at the forefront of our minds. Microscopic plastic pieces from synthetic fabrics/items are flooding our seas at an alarming rate and are now finding their way into fish (and soon, us!). No way, jose.
⚫️Are its fiber sources responsibly & ethically farmed? Our farmers need to be respected and paid fairly.
⚫️Does it use a lot of resources- land, water or energy? Our planet’s resources are precious.
⚫️Is it at an accessible price point? Because we don’t believe circular materials should be unavailable and highly unaffordable.
⚫️Does this fiber deliver superior performance, softness, durability and hold prints well? And delivers great body moisture regulation? Because your purchases are forever (or at least, an insanely long time!), and we want you to always love your shirt.
When we compared TENCEL™ Branded Lyocell fibers to other materials such as conventional as well as organic cotton, recycled polyester, hemp and linen, TENCEL™ Branded Lyocell fibers fulfilled our circular design goals.