Profit and Purpose
We aim to build a business where the economics work #forall stakeholders involved. That means being able to pay people fairly for product & labor and ensuring fair prices for consumers, even if it means profitability takes a back seat.
Yes, we sell shirts. But what we really want is to empower you with an opportunity to only buy what you really want to buy, with care and intention. Mindful consumption (UN Sustainable Development Goal 12) is at the heart of everything we do—we produce responsibly, and we hope you’ll consume with care and intention too.
We’ve all seen the horrible statistics on landfills and decreasing wears per garment globally. Fast fashion, over production and overconsumption—we'd love to see that end. In its place, we want to help build a thoughtful, alternative way of producing and consuming—a different and intentional retail future.
A sustainable and ethically produced garment means that every single person along the supply chain was paid fairly for their labor. It does cost more to focus on quality, ethical and environmentally focused production because our global supply chains in the garment space h...
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The United Nations Sustainable Development Goals number 12 “Ensure Sustainable Consumption and Production Patterns” is a goal we take seriously. We all have a part to play. Mindful consumption to us means means using resources thoughtfully in our production. But also, for consumers to choose thoughtfully and buy with intention.
We only produce thoughtfully in limited quantities. Not tonnes and tonnes of unwanted clothing which will e...
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We believe that the future of retail- a better kind of retail- is in your hands. We want to match supply and demand. We believe in reducing, recycling, upcycling and eliminating waste. We want to avoid scarce planetary resources being wasted. Ethically made goods should be a given. We’ve got big plans--from tools to help you get the most accurate fit advice before you make a purchasing decision,...
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Modern prints, size-inclusive fit and responsibly made from fiber to thread. Sign up to our newsletter for 5 trees we plant with One Tree Planted. Yay, You! Yay, Earth! We'll only send you cool content, pinky swear!
